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An Inside Graphics Moment:
In one of the comps for Hay House title on Tapping, I photographed Paul making an EFT gesture. The raw photo is on the left above. It took many attempts to get a good angle for a vertical cover crop and to have both of his hands photographed to be the same size with a 50mm lens.
A camera’s 16:9 image ratio is very different than a 6” x 9” book cover proportions. The corrected comp art on the right was achieve through many hours of careful re-proportioning and editing. You’ll notice the set of hands is much higher on his chest and yet still looks natural. Even though the focus has been blurred for the emphasis, you may still see that the shirt edges, zipper dings, chocolate on lips, and shoulder wrinkles were perfected. Since the cover should be made to appeal to as many types of readers as possible, I also tried to smooth Paul out, not enough to call attention to that, but enough to make his age and ethnicity as neutral feeling as possible.