In my second cover assignment for Hay House, six of the dozen comps delivered.
From my project notes:
Author: Congressman Tim Ryan
Qualities:
- Optimistic
- Washington
- Inspiring
- Hopeful
- Road map
- Slowing down
- Paying attention
- Inner awareness
- Dignified
- Quiet
- Heartland
- Folksy
- Warm
- Encouraging
- Sharing interactions
- Supported by scientific research
- “Help ourselves/help our country”
- Addresses pain management; schools; vets; businesses
I thought the chalk-drawn flag elements gave both a school-like metaphor as well as an interactive creativity.
I thought the close-up texture of the fabric weave on the flags gave a heightened sense of awareness to the subject.
I thought the solid background with calm, simple text gave a feeling of quiet dignity befitting the substance/topic/theme.
Posted October 27, 2011 at 1:51am
